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Future General India, joint venture between Future Group and Italy’s Generali has set new Guinness World Record with its creative campaign of ‘Insurance Week’. 

Future Generali India who conducted these unique campaign of Insurance Week between 26^th Jan to 6^th February. The company who conducted campaign across 103 retail outlets and over 190 Future Generali Branches. 

Future Generali who created Guinness World Record on Wednesday for the longest balloon chain in the world. 

The campaign’s thought is based on the family breadwinner needs to ensure the financial security of his family during and after his life. Light hearted handling of this hard hitting message in ads makes it very interesting and does force you to really think about buying insurance. 

Insurance Week campaign where insurance company says ‘Sign Karo Mukti Pao’ it means that sign on to the insurance policy and have peaceful afterlife. To join the campaign people just need to sign on balloon. 

These singed balloon chain becomes longest balloon chain in the world with distance of 20 km. People where they signs balloons and committed to getting adequately insured and thereby ensuring the security of their loved ones. 

By the end of Insurance Week company received over 10 lac signed balloons, displayed great response from people across age groups. 

Future Generali Life, wanted to do, something dramatic and strong, something which can open the eyes of Indians who often ignore the importance insurance. Insurance Week is Future Generali’s way of creating a unique annual occasion to remind millions of Indians – in a hard hitting, un-ignorable way to re-evaluate their insurance needs. 

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