Private life insurer Aviva Life Insurance introduced the dynamic P/E (price to earnings) fund with five of its unit-linked products which addresses the concerns of customers over market volatility.

 

Based on the simple mantra of en cashing investments when the market are high and buying when the markets are low, thereby maximizing opportunities for the customers in the long-run and creating a balance between both risk and reward, Aviva said in a statement.

The fund has been launched with the objective of providing protection and creating wealth over long-term for the investors.

Customers will be able to choose this fund option with five of Aviva’s products – Young Scholar Advantage, Freedom Life Advantage, Life Saver Advantage, Sachin Extra Cover Advantage and Life Bond Advantage, it said.

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