Traditionally, life insurance as a product was sold only through intermediaries like agents, banks, brokers or corporates. Bulk of these selling were not need based but were largely driven by the commissions. These lead to a large number of dissatisfied customers who felt prey to mis selling.

These behaviour of the intermediaries added to the complexities in the customer's mind about insurance products. They felt that they could buy insurance only if guided by such agents. But today it has come out that a large section of customers are making independent decisions and informed choices while buying products online. Purchasing Life Insurance online buy end customers is also not lagging behind.

In 2009 AEGON Religare took life insurance selling to a new height, "SELF-SERVICE". They introduced AEGON Religare iTerm Plan, a unique online term life policy that saved on distribution costs and passed on the benefits to customers resulting in 10-70% savings on premium. thus making it one of the most successful online term plans in the market. Now with the entry of other players like ICICI Prudential, Kotak Life, Metlife, AVIVA etc., the market has expanded, thus encouraging more online purchases.

While the market is focusing on term plans, AEGON Religare has launched another online plan that offers protection on a unit-linked platform- the AEGON Religare iMaximize Plan.

This product gives

• protection against death
  
• income protection
•  protection of goals & ambitions

 The benefits are:

• upon the insured's death, the nominee gets the sum assured
  
• for the remaining policy term, the nominee gets an annual income equivalent to annual premium paid
  
• company pays annual premium, keeps fund value alive till maturity of plan

 Benefits of online purchase

• Since it is sold online, there is no premium allocation charge (returns are maximum)
•  it takes 8-10 minute to purchase the policy (hassle free)
•  can be purchased any time, from anywhere (convenient)
  

To understand the nuances of different types of policies and its price, feel free to seek the help of InsuranceMall to select the right products based on your need. Or you can directly call them on +91-22-30503050

InsuranceMall is the leading and first online insurance broker in India. With the motto to make our customer delighted and proud about their decisions, we’re always there to help them with best possible policy